Gen Z is hacking the exorbitant costs of live events by ditching Coachella and opting for something actually affordable. Meet Breakaway

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首先,To the Breakaway founders, accessibility also means being close enough to downtown metros where they’re hosting to be able to take just a 15-to-20-minute Uber ride to the venue. Plus, once festival goers are on site, they have access to brand partnerships, activations, and even access to talent. So the idea is that Breakaway goers aren’t shelling out all of this extra money just to get to the concert and stay in town. Rather, about 60% to 70% of their attendees live within about 60 miles from the venue, Ruben said, meaning they wouldn’t have to pay for a flight or even a hotel, in some cases.

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其次,“People that attended when they were in college are now close to 30 or even in their 30s,” Lynn said. “So what we’ve done a really good job of—and I think sort of the success of our business model—is we have a price point for every consumer, and we try to make it a very inclusive event.”

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Ring is on

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此外,This story was originally featured on Fortune.com

最后,So they each launched scrappy concert companies (Social Studiez for Lynn, Prime Productions for Ruben), booking acts like Wiz Khalifa, Steve Aoki, Kid Cudi, and LMFAO into small markets that major promoters overlooked. The two eventually merged into Prime Social Group, and later formed Breakaway in 2016 with a Chance the Rapper-headlined event that sold about 16,000 tickets in Columbus, Ohio. From there, they grew the festival lineup to include Grand Rapids, Charlotte, Nashville, and more.

另外值得一提的是,Hall shared his “pretty straightforward” explanation of the agents’ seeming radicalism: they are extremely online. “These models are trained on lots and lots of Reddit data,” he said, “and if you just hang out on Reddit, it’s just taken for granted by a significant portion of Reddit that, like, capitalism is terrible and there’s just a lot of complaining on Reddit about the conditions of modern-day life and a lot of proto-Marxist rhetoric about how it’s all late-stage capitalism’s fault” and so it’s not surprising that AI has inherited these views. Essentially, input in equals input out.

展望未来,Gen Z is h的发展趋势值得持续关注。专家建议,各方应加强协作创新,共同推动行业向更加健康、可持续的方向发展。

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赵敏,独立研究员,专注于数据分析与市场趋势研究,多篇文章获得业内好评。